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In the darkened bar of a hotel in Kensington, London, scores of young women in short, tight dresses are huddled together, sipping white wine.
This is the British launch of Seeking Arrangement, a hugely popular American website 'for those seeking mutually beneficial arrangements’.
”’ Nikki Howarth says she joined Seeking Arrangement, not as a career move, but because she wanted to meet men even richer than her.
From Beeston in Nottinghamshire, Howarth, 26 ('I’m getting so old, I can’t bear to think about it!
’), is a former glamour model who has posed for magazines like Nuts and Loaded.
Not long after the earliest online dating services, including and e Harmony, launched, sugar baby websites took the concept and turned it on its head.
The predominating question on these sites, where wealthy, older men are paired with young, beautiful women is this: Why deal with the unknowns of a traditional relationship when you could enter into an arrangement with fixed terms?